Insights on Ethics, Communications, & Leadership

A repository of strategic counsel, industry analysis, and case studies for healthcare and communications leaders. We believe in open-sourcing our methodology and showcasing lived experience to help health innovators build trust and lead with genuine understanding.

Consumer Health

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Caregiver Experience

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Digital Health

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Health IT

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Health Policy

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Leadership

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Nutrition

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Patient Experience

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Pharma & BioTech

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Workforce Development

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Consumer Health ⟩ Caregiver Experience ⟩ Digital Health ⟩ Health IT ⟩ Health Policy ⟩ Leadership ⟩ Nutrition ⟩ Patient Experience ⟩ Pharma & BioTech ⟩ Workforce Development ⟩

Joyce Lofstrom 4/20/26 Joyce Lofstrom 4/20/26

Case Study: Fostering Patient Inclusion in Chronic Care

See how our empathetic, purpose-driven strategic counsel fostered patient inclusion in chronic care, empowering communities and patient outcomes.

Case Study: Combatting Misinformation with Ethical Communication Standards

Learn how we drafted professional ethical standards to combat medical misinformation, providing principled strategic counsel for the PR industry.

Storytelling on How and Why to Wear a Mask During the COVID-19 Pandemic

Discover how strategic communications and creative PR storytelling help professionals simplify public health data and navigate complex crisis messaging.

About The Author

Joyce Lofstrom, MS, APR, Fellow PRSA, is more than a communications consultant; she is a Seasoned Guide for leaders navigating the complexities of healthcare. With a career spanning over 35 years—including 16 years leading communications during the health IT revolution—she offers an insider’s perspective that few can match.

Her approach is shaped by a profound duality: she is a master of the profession, holding its highest honor as a Fellow PRSA, and she is a survivor. Having navigated breast and thyroid cancer, Joyce understands the healthcare system not just as a market, but as a lived experience. This resilience ensures that her counsel is always grounded in empathy, bridging the gap between corporate objectives and the patient reality.