Insights on Ethics, Communications, & Leadership
A repository of strategic counsel, industry analysis, and case studies for healthcare and communications leaders. We believe in open-sourcing our methodology and showcasing lived experience to help health innovators build trust and lead with genuine understanding.
Storyteller. Survivor. Advocate. Mom.
Joyce Lofstrom, MS, APR, Fellow PRSA
Principal, Joyce Lofstrom & Associates
Consumer Health
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Caregiver Experience
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Digital Health
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Health IT
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Health Policy
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Leadership
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Nutrition
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Patient Experience
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Pharma & BioTech
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Workforce Development
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Consumer Health ⟩ Caregiver Experience ⟩ Digital Health ⟩ Health IT ⟩ Health Policy ⟩ Leadership ⟩ Nutrition ⟩ Patient Experience ⟩ Pharma & BioTech ⟩ Workforce Development ⟩
Case Study: Fostering Patient Inclusion in Chronic Care
See how our empathetic, purpose-driven strategic counsel fostered patient inclusion in chronic care, empowering communities and patient outcomes.
Case Study: Combatting Misinformation with Ethical Communication Standards
Learn how we drafted professional ethical standards to combat medical misinformation, providing principled strategic counsel for the PR industry.
Case Study: Humanizing Internal Communications Across a Distributed Workforce
Discover how our Journalist's DNA storytelling approach humanized internal communications, bridging geographical divides for a distributed workforce.
Case Study: Navigating Federal Transparency Mandates
Explore how our strategic counsel navigated federal transparency mandates, using factual storytelling to educate consumers and build corporate reputation.
Case Study: Modernizing Media Credentialing for Digital Influencers
Explore how we established an ethical framework for digital influencers at health-tech events, expanding media reach while protecting patient trust.
Case Study: Elevating Data Storytelling for C-Suite Health IT Leaders
Learn how we transformed stagnant health-tech data into compelling stories for C-suite leaders, building market authority through strategic communications.
Case Study: Rebuilding Digital Health Infrastructure After a Climate Disaster
See how our strategic communications counsel helped a health IT association highlight EHR recovery, building trust and improving patient outcomes.
Case Study: Rapid Telehealth Deployment During a Global Health Crisis
Discover how rapid, strategic healthcare PR empowered clinicians during a crisis, providing clear telehealth guidance to protect patient outcomes.