Insights on Ethics, Communications, & Leadership
A collection of practitioner perspectives, industry analysis, and case studies for healthcare and communications leaders. We believe in open-sourcing our methodology and showcasing lived experience to help health innovators build trust and lead with genuine understanding.
Consumer Health
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Caregiver Experience
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Digital Health
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Health IT
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Health Policy
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Leadership
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Nutrition
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Patient Experience
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Pharma & BioTech
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Workforce Development
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Consumer Health ⟩ Caregiver Experience ⟩ Digital Health ⟩ Health IT ⟩ Health Policy ⟩ Leadership ⟩ Nutrition ⟩ Patient Experience ⟩ Pharma & BioTech ⟩ Workforce Development ⟩
Case Study: Fostering Patient Inclusion in Chronic Care
See how our empathetic, purpose-driven strategic counsel fostered patient inclusion in chronic care, empowering communities and patient outcomes.
Case Study: Combatting Misinformation with Ethical Communication Standards
Learn how we drafted professional ethical standards to combat medical misinformation, providing principled strategic counsel for the PR industry.
Case Study: Modernizing Media Credentialing for Digital Influencers
Explore how we established an ethical framework for digital influencers at health-tech events, expanding media reach while protecting patient trust.
Case Study: Elevating Data Storytelling for C-Suite Health IT Leaders
Learn how we transformed stagnant health-tech data into compelling stories for C-suite leaders, building market authority through strategic communications.
Begin with Purpose and Moral Leadership
Uncover the value of ethical counsel and moral leadership in business. Learn how the golden rule and the PRSA Code of Ethics help organizations build trust and authority.
Communicating as PR Pros About Telemedicine
Learn how healthcare PR professionals use the Journalist's DNA methodology to highlight the convenience, policies, and patient benefits of health-tech and telemedicine.
Case Study: Rapid Telehealth Deployment During a Global Health Crisis
Discover how rapid, strategic healthcare PR empowered clinicians during a crisis, providing clear telehealth guidance to protect patient outcomes.
Case Study: Humanizing Internal Communications Across a Distributed Workforce
Discover how our Journalist's DNA storytelling approach humanized internal communications, bridging geographical divides for a distributed workforce.
PR Storytelling: Then & Now Perspective
Master the art of PR storytelling by analyzing narrative structure in literature. Learn how to craft compelling content development strategies that drive impactful outcomes.
Storytelling on How and Why to Wear a Mask During the COVID-19 Pandemic
Discover how strategic communications and creative PR storytelling help professionals simplify public health data and navigate complex crisis messaging.
Case Study: Navigating Federal Transparency Mandates
Explore how our strategic counsel navigated federal transparency mandates, using factual storytelling to educate consumers and build corporate reputation.
Case Study: Rebuilding Digital Health Infrastructure After a Climate Disaster
See how our strategic communications counsel helped a health IT association highlight EHR recovery, building trust and improving patient outcomes.
Tracking Mindfulness as a PR Pro
Enhance your professional resilience with insights on active mindfulness. Learn how dedicated self-reflection and awareness improve your daily strategic communications practice.
About The Author
Joyce Lofstrom, MS, APR, Fellow PRSA, is a measured and trusted practitioner for leaders navigating the complexities of healthcare. With a career spanning over 35 years—including 16 years leading communications during unprecedented growth in digital health—she offers an insider’s perspective that prioritizes resonance over attention.
Her perspective is shaped by the duality of a trailblazing communicator holding the profession’s highest honor as a Fellow PRSA and the lived experience of a breast and thyroid cancer survivor. Joyce understands the healthcare system not just as a market, but as a shared resource for community and personal well-being. This resilience ensures that her counsel is always grounded in empathy, seamlessly bridging care outcomes and the dignity of the people the system is designed to serve.