Insights on Ethics, Communications, & Leadership
A repository of strategic counsel, industry analysis, and case studies for healthcare leaders. We believe in open-sourcing our methodology and showcasing lived experience to help health innovators build trust and lead with genuine understanding.
Joyce Lofstrom
Principal
Joyce Lofstrom & Associates
Storyteller. Survivor. Advocate. Mom.
PR Storytelling: Then & Now Perspective
Master the art of PR storytelling by analyzing narrative structure in literature. Learn how to craft compelling content development strategies that drive impactful outcomes.
Storytelling on How and Why to Wear a Mask During the COVID-19 Pandemic
Discover how strategic communications and creative PR storytelling help professionals simplify public health data and navigate complex crisis messaging.
Communicating as PR Pros About Telemedicine
Learn how healthcare PR professionals use the Journalist's DNA methodology to highlight the convenience, policies, and patient benefits of health-tech and telemedicine.
Begin with Purpose and Moral Leadership
Uncover the value of ethical counsel and moral leadership in business. Learn how the golden rule and the PRSA Code of Ethics help organizations build trust and authority.
Tracking Mindfulness as a PR Pro
Enhance your professional resilience with insights on active mindfulness. Learn how dedicated self-reflection and awareness improve your daily strategic communications practice.