Strategic Communications
for a Complex Industry
In healthcare, the stakes are too high for guesswork. You do not need another team of "doers" executing tactics without direction; you need Senior Strategic Counsel that aligns every message with your business goals. We operate on a foundation of Ethical Counsel & Trust Architecture, ensuring that your narrative is not only compelling but built to withstand the scrutiny of clinical gatekeepers, investors, and patients. We move beyond simple execution to build long-term authority.
147M
Media impressions from health IT conference credentialing of traditional and new media producers.
17K
Clinicians reached and engaged with COVID-19 telehealth implementation guidance.
20%
Share of voice secured for Hospital CIO health research release event during healthcare trade show.
Strategic Planning & Crisis Preparedness
Navigate Uncertainty with a Measurable Roadmap
12-Month Strategic Roadmap: A comprehensive plan aligning PR activities with key business milestones and regulatory shifts.
Messaging & Positioning Framework: Defining your core narrative using the "Ethical Counsel" methodology to ensure accuracy and resonance.
Crisis Preparedness Drills: Proactive risk assessment, stakeholder mapping, and on-call counsel for sensitive announcements.
During a global health crisis, clinicians needed immediate, actionable guidance to maintain continuous patient care. Applying "big picture, strategic thinking," this initiative rapidly deployed a targeted telehealth framework that stabilized care delivery amidst unprecedented market uncertainty.
Content Development
& Storytelling
Translate Tech Speak Into Human Impact
The "Journalist’s DNA" Process: We interview your SMEs like reporters to uncover the "Aha Moment" and the human conflict behind the technology.
Bylined Thought Leadership: High-value articles placed in top-tier trade publications to establish executive authority.
Case Studies & Success Stories: Narrative-driven proof points that demonstrate real-world patient outcomes rather than just feature lists.
Translating the devastation of a regional climate disaster into a story of clinical resilience requires the precise ear of an excellent writer. By capturing the authentic human impact of the crisis, this video storytelling campaign directly spurred the critical technology and financial donations needed to rebuild a fractured medical system.
Conference & Trade Show Communications
Maximize Your Investment at Health Events
Pre-Show Strategy & Pitching: Identifying the "Why Now?" story 6-8 weeks out to secure interviews before schedules fill up.
On-Site Media Management: Direct support in the press room and booth to triage opportunities and manage interviews.
Digital Press Kits: Creation of targeted assets that give reporters exactly what they need, when they need it.
As digital influencers reshaped the news cycle, a 44,000-attendee global health IT conference required a strategist who had "masterfully moved from managing print media into the age of social media". By establishing an ethical credentialing framework, this initiative expanded event reach to over 147 million impressions without compromising rigorous professional standards.
Frequently Asked Questions
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We offer both to suit your stage of growth. Our Per-Project model provides maximum clarity and fixed costs for specific deliverables like strategic plans or workshops. For clients needing ongoing counsel and media relations, we offer a Monthly Retainer model to serve as a long-term partner.
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Yes. We provide senior-level, Fellow PRSA-accredited counsel for sensitive issues. Whether you need a proactive Crisis Preparedness Plan or immediate "on-call" advice during a reputational threat, we offer the seasoned judgment required to navigate the storm.
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You will work directly with Joyce Lofstrom. We are not a high-volume agency that pitches with senior leadership and then hands your account off to junior staff. You get the direct, hands-on expertise of a 35-year industry veteran on every call and every deliverable.