Insights on Ethics, Communications, & Leadership
A repository of strategic counsel, industry analysis, and case studies for healthcare and communications leaders. We believe in open-sourcing our methodology and showcasing lived experience to help health innovators build trust and lead with genuine understanding.
Storyteller. Survivor. Advocate. Mom.
Joyce Lofstrom, MS, APR, Fellow PRSA
Principal, Joyce Lofstrom & Associates
PR Storytelling: Then & Now Perspective
Master the art of PR storytelling by analyzing narrative structure in literature. Learn how to craft compelling content development strategies that drive impactful outcomes.
Storytelling on How and Why to Wear a Mask During the COVID-19 Pandemic
Discover how strategic communications and creative PR storytelling help professionals simplify public health data and navigate complex crisis messaging.
Communicating as PR Pros About Telemedicine
Learn how healthcare PR professionals use the Journalist's DNA methodology to highlight the convenience, policies, and patient benefits of health-tech and telemedicine.
Tracking Mindfulness as a PR Pro
Enhance your professional resilience with insights on active mindfulness. Learn how dedicated self-reflection and awareness improve your daily strategic communications practice.