Insights on Ethics, Communications, & Leadership
A repository of strategic counsel, industry analysis, and case studies for healthcare and communications leaders. We believe in open-sourcing our methodology and showcasing lived experience to help health innovators build trust and lead with genuine understanding.
Consumer Health
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Caregiver Experience
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Digital Health
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Health IT
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Health Policy
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Leadership
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Nutrition
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Patient Experience
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Pharma & BioTech
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Workforce Development
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Consumer Health ⟩ Caregiver Experience ⟩ Digital Health ⟩ Health IT ⟩ Health Policy ⟩ Leadership ⟩ Nutrition ⟩ Patient Experience ⟩ Pharma & BioTech ⟩ Workforce Development ⟩
Communicating as PR Pros About Telemedicine
Learn how healthcare PR professionals use the Journalist's DNA methodology to highlight the convenience, policies, and patient benefits of health-tech and telemedicine.
PR Storytelling: Then & Now Perspective
Master the art of PR storytelling by analyzing narrative structure in literature. Learn how to craft compelling content development strategies that drive impactful outcomes.
Storytelling on How and Why to Wear a Mask During the COVID-19 Pandemic
Discover how strategic communications and creative PR storytelling help professionals simplify public health data and navigate complex crisis messaging.
Tracking Mindfulness as a PR Pro
Enhance your professional resilience with insights on active mindfulness. Learn how dedicated self-reflection and awareness improve your daily strategic communications practice.
About The Author
Joyce Lofstrom, MS, APR, Fellow PRSA, is more than a communications consultant; she is a Seasoned Guide for leaders navigating the complexities of healthcare. With a career spanning over 35 years—including 16 years leading communications during the health IT revolution—she offers an insider’s perspective that few can match.
Her approach is shaped by a profound duality: she is a master of the profession, holding its highest honor as a Fellow PRSA, and she is a survivor. Having navigated breast and thyroid cancer, Joyce understands the healthcare system not just as a market, but as a lived experience. This resilience ensures that her counsel is always grounded in empathy, bridging the gap between corporate objectives and the patient reality.