Trust & Privacy Policy

Last Updated: June 16, 2026, Joyce Lofstrom & Associates, joycelofstrom.com.

1. Our Commitment to Trust

At Joyce Lofstrom & Associates, we recognize that trust is the most valuable asset in any professional relationship. Guided by our core pillar, Ethics as the Bedrock of Practice, we maintain a non-negotiable commitment to principled, transparent, and trustworthy counsel. This policy outlines how we collect, manage, and protect your data, as well as our ethical boundaries regarding the use of Artificial Intelligence (AI).

2. Data Collection and Management

When you interact with our website or engage our services, we collect only the information necessary to communicate effectively and deliver informed strategic counsel.

  • Digital Infrastructure: Our website is hosted on Squarespace, which securely processes initial inquiries and contact forms.

  • Website Analytics: We utilize both Squarespace's native analytics and Google Analytics to understand how visitors engage with our content, allowing us to continuously improve the user experience. These tools collect standard, anonymized behavioral data (such as page views, time on site, and traffic sources). They are used strictly for measuring site performance and do not identify individual visitors.

  • Business Operations: We utilize Google Workspace (including Gmail, Contacts, Docs, Sheets, and Slides) as our primary operational environment to manage communications, project planning, and client records safely.

  • Data Sharing and Protection: Your privacy is a priority. We do not sell your personal data. Furthermore, we will not share your information with third parties without your explicit consent, unless there is a documented, legitimate business requirement to do so in the course of our engagement.

  • Cookies and Tracking Technologies: Both Squarespace and Google Analytics utilize cookies—small text files placed on your device—to help our website run effectively and to gather the anonymous performance data mentioned above. You can adjust your browser settings to decline cookies or alert you when one is being placed.

  • Data Retention: We retain personal information only for as long as necessary to fulfill the business purposes outlined in this policy, comply with our legal obligations, or resolve disputes.

3. Ethical Use of Artificial Intelligence (AI)

In alignment with our commitment to authenticity and the highest standards of accuracy, we have established strict boundaries for how AI is integrated into our workflows. We view AI as an operational tool to organize information, not as a replacement for human judgment, strategic thinking, or genuine connection.

  • Acceptable Use: We utilize generative AI tools, specifically Google Gemini and NotebookLM, strictly for backend planning, research synthesis, and content ideation. Visually, AI tools may be used for standard photo editing, or the manipulation of vector graphics and stock imagery to support client deliverables.

  • Prohibited Use: We maintain a strict prohibition against deceptive AI practices. We will never use deepfakes, AI-generated avatars, or create videos that impersonate human subjects.

  • Transparency and Authenticity: When you work with Joyce Lofstrom & Associates, you are always communicating with a human. Our insights, strategic communications, and writing remain grounded in decades of professional experience and a Journalist's DNA. We prioritize transparency in all published content and client interactions.

4. Your Data Rights

We believe you should have control over your personal information. Depending on your location, you may have the right to request access to the data we hold about you, ask for corrections to inaccurate information, or request that we delete your personal data from our systems. To exercise any of these rights, please contact us using the information provided below.

5. Children’s Privacy

Joyce Lofstrom & Associates provides senior-level strategic counsel intended for adult professionals and businesses. Our website and services are not directed to, and we do not knowingly collect personal information from, children under the age of 13.

6. Updates to This Policy

We may periodically update this policy to reflect changes in our operational practices or legal requirements. When we do, we will revise the "Effective Date" at the top of this page. We encourage you to review this policy occasionally to stay informed about how we are protecting your information.

7. Contact Us

If you have questions regarding our privacy practices, how your data is handled, or our AI policies, we invite you to reach out. We are committed to maintaining the highest ethical standards and providing honest, transparent answers.