Insights on Ethics, Communications, & Leadership
A repository of strategic counsel, industry analysis, and case studies for healthcare and communications leaders. We believe in open-sourcing our methodology and showcasing lived experience to help health innovators build trust and lead with genuine understanding.
Storyteller. Survivor. Advocate. Mom.
Joyce Lofstrom, MS, APR, Fellow PRSA
Principal, Joyce Lofstrom & Associates
PR Storytelling: Then & Now Perspective
Master the art of PR storytelling by analyzing narrative structure in literature. Learn how to craft compelling content development strategies that drive impactful outcomes.
Tracking Mindfulness as a PR Pro
Enhance your professional resilience with insights on active mindfulness. Learn how dedicated self-reflection and awareness improve your daily strategic communications practice.