Insights on Ethics, Communications, & Leadership

A repository of strategic counsel, industry analysis, and case studies for healthcare and communications leaders. We believe in open-sourcing our methodology and showcasing lived experience to help health innovators build trust and lead with genuine understanding.

Consumer Health

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Caregiver Experience

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Digital Health

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Health IT

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Health Policy

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Leadership

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Nutrition

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Patient Experience

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Pharma & BioTech

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Workforce Development

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Consumer Health ⟩ Caregiver Experience ⟩ Digital Health ⟩ Health IT ⟩ Health Policy ⟩ Leadership ⟩ Nutrition ⟩ Patient Experience ⟩ Pharma & BioTech ⟩ Workforce Development ⟩

Joyce Lofstrom 6/8/22 Joyce Lofstrom 6/8/22

Communicating as PR Pros About Telemedicine

Learn how healthcare PR professionals use the Journalist's DNA methodology to highlight the convenience, policies, and patient benefits of health-tech and telemedicine.

PR Storytelling: Then & Now Perspective

Master the art of PR storytelling by analyzing narrative structure in literature. Learn how to craft compelling content development strategies that drive impactful outcomes.

Tracking Mindfulness as a PR Pro

Enhance your professional resilience with insights on active mindfulness. Learn how dedicated self-reflection and awareness improve your daily strategic communications practice.

About The Author

Joyce Lofstrom, MS, APR, Fellow PRSA, is more than a communications consultant; she is a Seasoned Guide for leaders navigating the complexities of healthcare. With a career spanning over 35 years—including 16 years leading communications during the health IT revolution—she offers an insider’s perspective that few can match.

Her approach is shaped by a profound duality: she is a master of the profession, holding its highest honor as a Fellow PRSA, and she is a survivor. Having navigated breast and thyroid cancer, Joyce understands the healthcare system not just as a market, but as a lived experience. This resilience ensures that her counsel is always grounded in empathy, bridging the gap between corporate objectives and the patient reality.