Insights on Ethics, Communications, & Leadership
A repository of strategic counsel, industry analysis, and case studies for healthcare leaders. We believe in open-sourcing our methodology and showcasing lived experience to help health innovators build trust and lead with genuine understanding.
Joyce Lofstrom
Principal
Joyce Lofstrom & Associates
Storyteller. Survivor. Advocate. Mom.
Communicating as PR Pros About Telemedicine
Learn how healthcare PR professionals use the Journalist's DNA methodology to highlight the convenience, policies, and patient benefits of health-tech and telemedicine.