Insights on Ethics, Communications, & Leadership
A collection of practitioner perspectives, industry analysis, and case studies for healthcare and communications leaders. We believe in open-sourcing our methodology and showcasing lived experience to help health innovators build trust and lead with genuine understanding.
Consumer Health
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Caregiver Experience
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Digital Health
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Health IT
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Health Policy
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Leadership
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Nutrition
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Patient Experience
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Pharma & BioTech
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Workforce Development
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Consumer Health ⟩ Caregiver Experience ⟩ Digital Health ⟩ Health IT ⟩ Health Policy ⟩ Leadership ⟩ Nutrition ⟩ Patient Experience ⟩ Pharma & BioTech ⟩ Workforce Development ⟩
Case Study: Humanizing Internal Communications Across a Distributed Workforce
Discover how our Journalist's DNA storytelling approach humanized internal communications, bridging geographical divides for a distributed workforce.
Case Study: Navigating Federal Transparency Mandates
Explore how our strategic counsel navigated federal transparency mandates, using factual storytelling to educate consumers and build corporate reputation.
About The Author
Joyce Lofstrom, MS, APR, Fellow PRSA, is a measured and trusted practitioner for leaders navigating the complexities of healthcare. With a career spanning over 35 years—including 16 years leading communications during unprecedented growth in digital health—she offers an insider’s perspective that prioritizes resonance over attention.
Her perspective is shaped by the duality of a trailblazing communicator holding the profession’s highest honor as a Fellow PRSA and the lived experience of a breast and thyroid cancer survivor. Joyce understands the healthcare system not just as a market, but as a shared resource for community and personal well-being. This resilience ensures that her counsel is always grounded in empathy, seamlessly bridging care outcomes and the dignity of the people the system is designed to serve.