Insights on Ethics, Communications, & Leadership
A repository of strategic counsel, industry analysis, and case studies for healthcare and communications leaders. We believe in open-sourcing our methodology and showcasing lived experience to help health innovators build trust and lead with genuine understanding.
Storyteller. Survivor. Advocate. Mom.
Joyce Lofstrom, MS, APR, Fellow PRSA
Principal, Joyce Lofstrom & Associates
Case Study: Rebuilding Digital Health Infrastructure After a Climate Disaster
See how our strategic communications counsel helped a health IT association highlight EHR recovery, building trust and improving patient outcomes.
Case Study: Rapid Telehealth Deployment During a Global Health Crisis
Discover how rapid, strategic healthcare PR empowered clinicians during a crisis, providing clear telehealth guidance to protect patient outcomes.